Rupert Murdoch has been quite specific about the net impact on profits: “We are going to be seeing more [profits] in newspapers coming out of electronic delivery. The film industry may find that . . . the way it distributes films change[s]. It’s going to force a lot of change in the business models. But the absolute demand for content won’t change. We believe that puts us on the eve of a new era of opportunity

— Murduch on digital change leading to opportunity for papers  

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