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There never seems to be a shortage of individuals and institutions happy to take a lower return than would otherwise be appropriate to the level of risk for the opportunity to attend a movie premiere or party backstage with the band. This preoccupation is perhaps best captured in Edgar Bronfman Sr.’s explanation justifying the fateful decision to allow his son to buy media conglomerate Universal. This ultimately disastrous transaction required divesting their family business, Seagram, along with their 25 percent stake in DuPont. “The whisky business is not a growth business and you can’t ask a forty-year-old chief executive to run a stagnant company,” said Bronfman père. “We could have taken over DuPont,” he added, “but ========== The Curse of the Mogul (Jonathan Knee) - Highlight Loc. 1047 | Added on Thursday, December 03, 2009, 01:47 PM Delaware, and run that business.” 1 ========== The Curse of the Mogul (Jonathan Knee) - Highlight Loc. 1046-47 | Added on Thursday, December 03, 2009, 01:48 PM what fun would it have been to go to Wilmington, Delaware, and run that business.” 1

 

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