For now, anti-aging phrasing continues to have a presence. New York-based unisex beauty line Malin + Goetz deploys some of the old lingo, especially on its website, for one key reason: search engines, said co-founder Andrew Goetz, “It is in the vernacular, and we have to use it to a certain extent. No one’s Googling ‘aging gracefully.’ ”

— Google dictates language  

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