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, with each passing year, Google Inc. and Facebook Inc. are tightening their grip on the online-ad market.That “duopoly” is expected to command a combined 63% of U.S. digital-ad spending in 2017, according to eMarketer, boosting competition among everyone else for what is left. RELATED Meredith Pursues Takeover of Time Inc. That “duopoly” is expected to command a combined 63% of U.S. digital-ad spending in 2017, according to eMarketer, boosting competition among everyone else for what is left.

— Facebook and Google dominate online ad market  

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