When does business cross the line from marketing to fraud? It’s not unusual to find buildings that use a street address that isn’t really the street you enter on, simply because that street name is more famous and thus marketable.  And when a car model, like the Audi on this image, is announced as “finally” arriving on January 7 of 2016, but is called a 2017 model? Is that slick marketing or just a confusing lie?