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When is marketing really fraud?

When does business cross the line from marketing to fraud? It’s not unusual to find buildings that use a street address that isn’t really the street you enter on, simply because that street name is more famous and thus marketable. ¬†And when a car model, like the Audi on this image, is announced as “finally” arriving on January 7 of 2016, but is called a 2017 model? Is that slick marketing or just a confusing lie?

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