It’s 113 Degrees – Do I Need a Fur Coat Right Now?

We received this ad in the mail at our office in Phoenix in late June. As we looked at it, we checked the temperature – 113 degrees. It will be inferno like hot here for another 4 months. Why, exactly, are they sending us this ad now? Or, for that matter, why are they sending this ad to addresses in Phoenix, where it rarely dips below 60? Everyone thinks these big fashion companies are very slick, but maybe not so much.

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