Contents
Surnames A - C
- 1 Joseph Addison, 3 Elements of Happiness
- 2 Douglas Bader, Handicaps
- 3 Honore de Balzac, Praise and Humility
- 4 Charles A. Beard, Man’s Purpose
- 5 Ruth Benedict, Excitement
- 6 John Bogle , Investing
- 7 Randolph Bourne, Friendship
- 8 Richard Branson, Choosing a Business Venture
- 9 Bertolt Brecht, Initiative
- 10 Robert Browning, Making the Effort
- 11 Giordano Bruno, Conviction
- 12 Pearl Buck, The Power of Youth
- 13 Edmund Burke, Doing the Right Thing
- 14 Albert Camus, Hope
- 15 Thomas Carlyle, Making a Difference
- 16 Dale Carnegie, Showing Appreciation
- 17 Winston Churchill, Courage and Listening
- 18 Marcus Tullius Cicero, Suspicions
- 19 Arthur Compton, Advantages of Modern Life
- 20 Kevin Costner, Staying True to Yourself
Surnames D - H
- 21 Bette Davis, Creativity and Money
- 22 Jefferson Davis, Subservience and Pride
- 23 Charles Dickens, The Ends Don’t Justify the Means
- 24 Dwight Eisenhower, Leadership and Integrity
- 25 George Eliot, Regrets
- 26 Ralph Waldo Emerson, Actions Speak Louder Than Words
- 27 Epictetus, Becoming Your Best Self
- 28 Malcolm Forbes, Character
- 29 Harrison Ford, Success and Individuality
- 30 Benjamin Franklin, Self-esteem vs. Popularity
- 31 Thomas Fuller, Hope
- 32 Mohandas Karamchand Gandhi, Happiness and Harmony
- 33 Romain Gary, Humor and Dignity
- 34 Pete Goss, Getting Others Involved
- 35 Douglas Haig, No Surrender
- 36 Ernest Hemingway, Pressure
- 37 Audrey Hepburn, How to be Beautiful
- 38 Victor Hugo, Obscure Struggles
- 39 Zora Neale Hurston, Making the Effort
- 40 Thomas Henry Huxley, Class
Surnames I - R
- 41 Washington Irving, Women and Adversity
- 42 William James, Attitude
- 43 Thomas Jefferson, Style Vs Principle
- 44 Helen Keller, Changing the World
- 45 Robert F. Kennedy, Effort
- 46 Martin Luther King, Jr., Pride in Work
- 47 Charles Kingsley, Value of Work
- 48 Abraham Lincoln, Daily Life
- 49 Vince Lombardi, Resilience
- 50 George Leigh Mallory, Challenge
- 51 Abraham Maslow, Fulfillment Through Work
- 52 David McKay, Challenge
- 53 Friedrich Nietzsche, Self-Respect
- 54 Louis Nizer, Religion
- 55 Thomas Paine, Profiting from Adversity
- 56 Louis Pasteur, Ideals
- 57 Alexander Pope, Admitting Mistakes
- 58 Christopher Reeve, Dreams
- 59 Eleanor Roosevelt, Confronting Fear
- 60 Franklin D. Roosevelt, Happiness and Achievement
- 61 Theodore Roosevelt, No Excuses
- 62 E. Merrill Root, Work and Happiness
- 63 John Ruskin, Learning from Others
Surnames S - Z
- 64 George Santayana, Lovers and Philosophers
- 65 William Shakespeare, Be Yourself
- 66 George Bernard Shaw, Creating Opportunity
- 67 John Steinbeck, Leadership
- 68 Robert Louis Stevenson, Potential
- 69 Thomas Szasz, Finding Yourself
- 70 Mother Teresa, Action Over Ideology
- 71 Leo Tolstoy, What is Art?
- 72 Anthony Trollope, Against the Odds
- 73 Booker T. Washington, Rising Above Hatred
- 74 Hugh White, Focus on the Future
- 75 Wang Yang-ming, Mistakes
chapter 8
Richard Branson
Choosing a Business Venture
"I can honestly say that I have never gone into any business pureply to make money. If that is the sole motive, then I believe you’re better off not doing it. The business has to be involving, it has to be fun, and it has to exercise your creative instincts. "
— Richard Branson (Born 1950 - )
English Entrepreneur and Adventurer
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