Like Sunday football games, investing became a competitive sport. "Many of our clients could have been more conservatively invested and still have obtained many of their goals, but instead they fell into the trap of comparing their rate of return on their portfolio with others at the country club, the locker room or the doctor's lounge" says Jim Blair, CFP, a principal at Moneta Group, a St. Louis based financial planning firm.. "There is always someone making more."...Measuring one's investment success or failure by the example of others produces irrational impluses thaet lead to poor decisions. "People are rarely honest with their peers about their investment results."

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