Results showed the only difference was that the champions preferentially used parts of the brain responsible for navigation and spatial awareness during the tasks. It turned out that they had better memories purely because they were placing items they needed to remember as images around a “mind palace.” A mind palace is a location you know well, like your walk to work—and anyone can use it. Simply place items you want to remember along this route and you’ll be able to recall them easily by mentally retracing your steps and picking them up.

— Mind Palace  

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