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TaylorMade has pledged $5 million over the next five years to fund experiments. The first will be King's personal hobbyhorse: 15-inch cups. The company has already signed up a dozen courses to host tournaments with the gigantic holes. The object is to speed up putting and reduce the frustration for beginners. Players will also be able to use a set of four super-forgiving, and super-illegal, clubs that the company has manufactured in limited quantity, and balls nearly twice the normal size. "If it works, it works. If it doesn't, we'll move on to something else," King said.

— Learning by experience  

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