“Central to his business success, he said, is his shark logo. Arnold Palmer has his umbrella, Jack Nicklaus his golden bear, Gary Player his black knight helmet. “If I was to give any advice to a young kid coming up, it would be to find a logo. Don’t just put your initials out there. It takes a minimum of 15 to 18 years to build credibility around a brand, and initials aren’t going to cut it.””
