Press coverage about Google often glosses over this fact, but the truth is the company lacked a viable plan for making money until early 2001. "There was a genouine concern (at the board level) about where the revenues were going to come from" says Shriram. We really couldn't figure out the business model adds Moritz. There was a period where things were looking pretty bleak. We were burning cash, and the enterprise was rejecting us. The big licenses were very hard to negotiate.

— Google’s early business travails  

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