I explored another word: creativity. The students wrinkled their noses in disgust. "Creativity is definitley a dirty word sneered one of them. You would not want to say it in Post Studio. People would gag! It's almost as embarrassing as beautiful, or sublime, or masterpiece. For these students, creativity was a "lovey-dovey cliche used by people who are not professionally involved with art.

— Creative as a dirty word  

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