The Price of Glory; cost for political races, publishing books, ownership of sports teams, etc. IPOs THE DREAM OF owning a winery is one that many may harbor but few are actually able to fulfill. The expense is considerable and the odds of success are incredibly long. Yet the list of actors and athletes, financiers and film directors who aspire to see their name on a label simply goes on and on. It's cost Mr. Pires about $15 million so far to realize his dream—that includes building a winery, digging underground tunnels for wine storage and building a new house, which is almost finished. He's not sure his three children have any desire to follow in his footsteps. But that wasn't the point, said Mr. Pires. "It's no longer a property, and it's not just a place to live. It's my soul." That may not be how most vintners in Napa talk, but it's what a man with a fulfilled dream believes. wsj 12.7.13 http://online.wsj.com/news/articles/SB10001424052702304355104579234532022934804


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