“the average human attention span has dropped by 33% since the year 2000 and is now at just 8.25 seconds (note: goldfish have an attention span of 9 seconds). - See more at: http://www.socialmediatoday.com/marketing/mobile-use-attention-spans-and-how-reach-next-generation-social-customers?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202016-03-11%20Social%20Media%20Today%20Newsletter%20%5Bissue:5214%5D&utm_term=Social%20Media%20Today#sthash.6iEtzUIu.dpuf”