“Most groups have a potential for greatness that never quite takes off. But Every so often the right person comes along who can put together a handful of superb people, set an impossible goal, engage them in a holy war, and let them rip. It happened at Disney when the company created the first ever feature film. It happened at Apple, with the Manhattan project, and at Xerox PARC. And it happened at Fiat starting in the fall of 2004.”