Perhaps more important, fashion-industry people are often fixated on their own ideals of beauty. Many designers just don't want to see their clothes on big people...And the designer would say, 'Well, I don't want someone who is that size,' " she said, " 'They shouldn't be wearing my brand.' " Ms. Adams-Geller turned that into a profitable business, Paige Premium Denim, selling jeans for up to size 28 -- or "4X." "I'm like, there's a lot of people out there that size with money to spend," she said....Certain people have said, 'This is not our image,' " says Mr. Shoji.(Tadashi Shoji) "But I said, 'We can sell it -- why not? ... We aren't doing art -- this is commerce.' "

— designing for fat women – art vs commerce  

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