“exercise, and that the exercise must be performed in the correct manner; no matter what claims were made by these spurious products, and that any endorsements of such were worthless.  More than once he commented that the selling of these products was nothing short of criminal fraud.  Yet he also understood that people are basically lazy.  They want to take a magic pill that will make them strong, remove their fat, improve their sex lives, etc.; and that however much evidence there is to the contrary that such cannot occur, there are always con men willing to sell such a product, and lemmings willing to fall for the con. Jones, William Edgar. Nautilus: The Lost Empire of Arthur Jones . Kindle Edition. ”