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Wait! What? I looked again to make sure I hadn’t narrowed the reporting to some godforsaken country with minimal monetization. I hit Reload. Nope. This pitiful number, which I cannot share with you thanks to Facebook Legal, was Facebook’s average CPM.*It was utter dog shit. How could Facebook monetization, the much-ballyhooed future of the Internet, be so low? This was bottom-of-the-barrel stuff, comparable to what you’d monetize your Star Wars blog at if you ran AdSense ads. the results of its own bold product bets. In 2011 and much of 2012, the Facebook ads product was a clunker, of unproved value to even the least discerning advertisers, and completely useless to most marketers trying to actually drive sales, other than a few annoying games companies. The monetization was pathetic, the ad units themselves grotesquely small and unattractive, and the management tools on offer buggy and painful to use. Garcia Martinez, Antonio. Chaos Monkeys (pp. 280-281). Harper Paperbacks. Kindle Edition. Garcia Martinez, Antonio. Chaos Monkeys (p. 275). Harper Paperbacks. Kindle Edition. Garcia Martinez, Antonio. Chaos Monkeys (p. 275). Harper Paperbacks. Kindle Edition.

— Facebooks’ cpm  

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