His World Tower, over by the United Nations. It is ninety stories, as the elevators claim, only if you skip eighteen numbers along the way. (I call it truthful hyperbole, Trump once said of his marketing philosophy. It's an innocent form of 'exaggeration'. ) The Time Warner Center, following suit, offers penthouses on the 80th floor, even though, if you count from the ground up, the building only has 53 stories.

— Donald Trump  

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