“

'I'm not looking at P&L at this point.' Seroy says. 'But even if the book ends up losing money "it won't put us out of business."' Then he sums up the publishing philosophy, not universally shared, that made his colleagues go after Roberto Bolano in the first place: 'We'll still always be happy that we published the book. And what more could you ask?'

”

— Jeff Seroy, FSG marketing chief, On the publication of Robert Bolano’s book