Brokers in every region know the target. This is their battle cry. They have a goal in mind and they chase it like a hungry wild card team, looking for that playoff berth, ticking off the magic number as it draws closer...One agent coming from a top firm means one less agent for that firm and one more for RE/MAX - the sort of double whammy that parallels winning a game against a team in your own division. The battle cry for 15% (market share of US agents).

— Harkins and Hollihan  

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