“

Apathy can be overcome by enthusiasm, and enthusiasm can be aroused by two things: first, an idea which takes the imagination by storm; and second, a definite, intelligible plan for carrying that idea into action.

”

— Arnold Toynbee   (1889 - 1975)

A British historian, a philosopher of history, an author of numerous books and a research professor of international history at the London School of Economics and King's College in the University of London