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For Geoff Yang, life is not about having enough money to live well. Its about what his obit will say, what he'll think of his accomplishments at the final reflective moment. He's driven by the emotional satisfaction he thinks he can get from starting a blockbuster company that will create hundreds of millions of dollars of wealth. A company that will become a lasting institution. A company that will change the face of a vital industry, such as the media.
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