Honesty is, in theory, universally regarded as an important virtue, but is generally practiced only sporadically. Within certain professions, such as politics or the law, blatant dishonesty is so fundamental as to be taken for granted. In business, especially in consumer advertising, exaggeration and hyperbole are everyday facts of life. Throughout society, the desire to create the most favorable impression, or to promote a product, an idea, or a person, has created a cultural acceptance of “spinning” the truth that is so prevalent, it often goes unnoticed.
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