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Josh White

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  • In a place where everything is so real and filled with grime and frustration and challenges and, all too often, death, football nearly is the ultimate escape. From Iraq, battles on the gridiron injure only pride.

  • — Josh White
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By DAVID BIDERMAN Anyone with plans to curl up on the couch for a long night of ice dancing and ski jumping Monday will have their patience tested. That's because there's a good chance they'll watch more commercials than actual Olympic action. View Full Image Getty Images NBC Sports announcers Al Michaels and Bob Costas An analysis of NBC's 3 ½-hour program Friday night showed that there were 56 minutes, 41 seconds of commercials over 24 breaks—that's three more minutes than actual event action that was showed. Ski jumping, which took up about 30 minutes of the broadcast, featured less than two minutes of action, compared with four minutes, 46 seconds of replays (there was, on average, more than one replay per jump). More than half the time during the compulsory-dancing segments showed action, but good luck getting into a rhythm watching the sport: A commercial break separated each routine. Most televised sporting events have similar setups, including commercials every half-inning in baseball and eight TV timeouts in NBA games. A Wall Street Journal study last month showed that NFL broadcasts feature just 11 minutes of action. The one hour, 40 minutes of the NBC broadcast that wasn't action and commercials included more than 10 minutes of instant replays and more than 10 minutes of preprepared video packages. The blimps were hard at work too, offering 2 minutes, 18 seconds of aerial shots. And don't forget NBC frontman Bob Costas, who was featured in solo shots and interviews for more than 17 minutes—including two glimpses of his trademark on-set fireplace. We'll Be Right Back Here's a breakdown of what was seen in one 3 ½ -hour NBC broadcast of the Olympics. Time % Commercials 56 m, 41 s 27 Action 53 m, 37 s 25.5 Bob Costas 17 m, 19 s 8.2 Replays 10 m, 26 s 5 Video Segments 10 m, 13 s 4.9 Medal Ceremonies 5 m, 25 s 2.6 On-site athlete interviews 4 m, 59 s 2.3 Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com More In Life & Style Email Printer Friendly Order Reprints Share: facebook Twitter Digg StumbleUpon Viadeo Orkut Yahoo! Buzz Fark Reddit LinkedIn del.icio.us MySpace

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