BusinessQuotes

Christian Audigier, Marketing as more important than product

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  • The marketing is more important than the product. people are followers. they want to be attributed to a certain style. It is not me making the rules, is reality…Is like Obama. Obama was 200 percent advertising.

  • — Christian Audigier, Marketing as more important than product
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Quotes

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I was thinking of some of the talks we've done with kids, where we say that competing is important, that winning isn't everything. But when I rolled out of bed this morning, I said, 'You know what, it is everything.'

—Clay Ives, Bronze medal winner in luge, 2002
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