BusinessQuotes

Christian Audigier, On catering to the lowest level of taste

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  • My demo is tabloid magazine. I am different from other designers. Because what they say they hate, I love. They say they hate it but they always looking at it. We all look at OK! magazine. We pretend to don’t be. But we all want to see.

  • — Christian Audigier, On catering to the lowest level of taste
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Quotes

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- Glamourous playboy with string of lovers - His son committed suicide and his daughter sued is mother and everyone else - When Agnelli died Fiat was on the verge of one of it’s many near death experiences - The company has only been saved by loans and bailouts from both Italian and US govts. - His manic drive to always be moving, driving so fast, was fueled by cocains and also by his deep superficiality - Bought a lot of art, like Warhols and also others that appreciated in value. His whole esthetic was geared towards beauty - He fought in war, had a real war, not as protected rich kid, and did physically dangerous things; broke his leg five times. His quest for action - When picking up his Churchill lover from an abortion clinic he told her about his beautiful model lover of the night before - Ignored his kids, his daughter had to shave her head to get any attention - Stayed in Italy when terrorists were killing other industrialists, and he was a major target, to set an example. - Tried to negotiate with communists, and indexed workers wages to inflation, but this did not save Fiat from being a target. - Companies were wrapped up in byzantine other companies to maintain family control, to move assets offshore, to evade taxes, etc. - His own father died in a bizarre seaplane accident. - He was given choice while very young to be playboy for a while or to start work, and he chose playboy role with his grandfather’s encouragement. - Diving from a helicopter into the sea to go swimming - His family background was both very strict and militaristic on the male side and bohemiam and a bit crazy on the female side - Narcisstic, vain, known as a style icon for things like wearing his watch on top of his shirt cuff. - Loved the US, encouraged Italian industry to emulate the US - Selected his 21 year old grandson to take over - Gave his daughter and son 100 million euros as adults - Family owned Ferrari (racing team) and Jevenus soccer team

—Gianni Agnelli
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