‘One thing happened that I thought was funny.’ says Rogan. ‘I made a run of a hundred jeans and I made them as perfectly as I could. Which for me means essentially destroying the fabric, to the point where if you where them for a month, they’ll disintegrate. You wear them for a couple weeks and go out one night and there’ll be a giant tear. I mean, it’s embarrassing. I was surprised that people would pay that amount of money for something that literally falls apart.’