“he spent several years building an online advertising company in his native Sweden (and no, he never did finish college). In 2006, he sold the company's rights and related patents for over $2 million. Spencer Heyfron for The Wall Street Journal; Grooming by Nickee David Daniel Ek ."Now I was 23 and a multimillionaire, but I didn't have anything to do," he said over lunch recently in midtown Manhattan. He became depressed. "You're supposed to be the happiest guy on the planet but…there's no reason why you're existing," he says. "I realized it's really, really fun for a while to go big and go to all of these nightclubs," but just spending money was not satisfying. In search of a purpose, he came up with a new model for listening to music: Spotify, a digital streaming service that has made the music business look viable again. ”
