For the same reasons that we have argued that the Internet is not the friend of the business (but rather of the consumer), and contrary to popular conception, it is old-fashioned physical packaging and distribution that heighten barriers to entry. Digital technologies uniformly reduce the fixed cost element of business functions—and thus undermine scale economics— and often facilitate the ability of customers to easily switch between providers. By the time an incumbent finishes cheering the cost reductions, he will notice that the room has

— Digital business  

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