“Don't Let Academic models take the place of lived experience - Title, not part of quote Entrepreneurs often think there is a a formula for running a business; measure this, check that box, and you're done. But it never looks like that on the ground. It's messy, but it has to happen organically; that's heuristics. Academic types are really scared of that; they want to believe it's just Xs and Os. But you can't always learn everything in school. Sometimes your philosophy develops from your interaction with the world. ”


