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Skate Canada is encouraging skating officials and athletes to use words such as 'strength', 'power', 'speed', and 'risk' when describing the sport. Team members are being asked to play up the fact that they skate faster than most hockey players, jump higher than most basketball players and fall harder than most football players -- all without padding. (Debbie Wilkes, Skate Canada's marketing director and a former figure skater, says she doesn't have data to prove those assertions, but experience tells her they're probably true.)

—Comparing skating to other sports
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