“Shanken: Explain to me why you are the most popular athlete in all sports. That's an extraordinary achievement. Jordan: ...I'm very real when people see me. The way that I'm protected, I am as close to normal as anyone could be. ...And I don't quit. I'm a very competitive person. That could be taken in a lot of different ways. Some people take it in a negative way, and some people take it in a positive way...I think things out. When I speak, I speak with conviction. I have no problem speaking out publicly about issues. But for personal things, and for things about personal selfishness, or wanting more money, I don't do that. Once I give my word, that's it. I don't go back to renegotiate. I don't renegotiate my contracts. ”
