The real reason I bought them", he says, "is because they make me feel rich. You can run the biggest company in the world and be one of the richest guys in the world, but you can't buy clubs any better than these. Then Jake's comments got a little more personal. "I match up with guys like you all the time" he said. You are what I call an executive suburbanite duffer. You are tight, stressed, and don't practice very much. When I kick your butt on the course, I feel good, I feel equal. I may make a lot less money than you do, but I think I have a better life." Jake, construction worker and avid golfer, on why he buys Callaway golf clubs.

— Silverstein and Fiske  

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