The business of rising from social girl to professional celebrity was put into overdrive five years ago by Paris Hilton. Rising alongside digital cameras and photo blogs, she constructed a life based on hype and a pretty face. What a strange fascination this young girl has with getting her picture taken, thought David Patrick Columbia, editor of the New York Social Diary Website, as he watched her gyrate for Southampton cameramen. Now he reflects, “It turned out to be a major career! She’s a multi-million-dollar personality, and it’s all because of having her picture taken—nothing else. She is the equation.”

— paris hilton/value of visibility  

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