It used to be that new money was characterized by charmingly tasteless exuberance - think the egotistical, architectural and lifestyle excesses of Donald Trump. You made the money; you showed it off spectacularly; you shamelessly proclaimed your own genius. Or, if you were in the classier cohort of new-money types, you spent the money freely in an attempt to gain acceptance among old money types. You donated lavishly to gain a prestigious seat on the board at the art museum or the opera in hopes tha old money would let you buy into its Fifth Avenue or Park Avenue co-op buildings while ignoring the SEC probe and the fact that your (second)wife used to be an airline hostess. end of part one.

— Alan Deutschman  

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